Creative Director from Brazil,
living in ATL.
macedolethycia@gmail.com
678.670.6868Email
Raising Cane’s
2022–2024Raising Cane’s stands out as a unique fast-food brand, renowned for its drive-thru activations and passionate fan base. Our crafted social strategy emphasizes empowering and connecting with their audience, facilitating opportunities for people to engage with the brand at events and through partnerships with artists. This approach sparked a wave of enthusiastic promotion and engagement that exceeded our expectations.
Category
Creative Direction, Social Content Creation, Partnerships,
19 Crimes
2022–2025Snoop Dogg’s wine brand, 19 Crimes, breaks away from the norm of typical wine brands. We crafted a fresh social strategy aimed at creating buzz, expanding the audience, and distinguishing 19 Crimes in a crowded market of competitors.
Category
Creative Direction, Social Content Creation, Merch, Partnerships