Creative Director from Brazil,
living in ATL.
macedolethycia@gmail.com
678.670.6868Email
Hardee’s & Carl’s Jr.
2023–2024We crafted unique social strategies for these sibling brands, delineating distinct visual directions, target audiences, and tones of voice. This clarity has enabled people to differentiate between the two entities, understanding them as separate brands catering to distinct demographics.
Category
Creative Direction, Social Content Creation, Merch