LETHYCIA MACEDO



Creative Director from Brazil,
living in ATL. 



macedolethycia@gmail.com
678.670.6868Email




Camille Rose

2025 Camille Rose is in the midst of a total brand refresh with new packaging, a redesigned website, and multiple product launches. I lead the brand’s visual and experiential storytelling across campaigns, pop-ups, and celebrity partnerships—translating founder Janell Stephens’ kitchen-to-brand story into modern, elevated expressions that reinforce Camille Rose’s place as a leader in clean beauty.  Category
Creative Direction, Content Creation, Website, Packaging, New Launches, Production

Palm Tree Festival

2024–2025I led creative development for Palm Tree Festival, a global music and lifestyle brand that brings the energy of summer to iconic destinations around the world. Through partnerships, event storytelling, and branded content, I helped expand the festival’s footprint and connect audiences to the Palm Tree Crew lifestyle beyond the stage. The work blended luxury with laid-back coastal living, reinforcing Palm Tree Festival’s position as a premier destination for music, culture, and community.
Category
Creative Direction, Social Content Creation, GTM Strategies

Morphe Cosmetics

2022–2025After a significant rebrand, Morphe is poised to reclaim its position as a top beauty brand. Through monthly product launches and ongoing promotions, we collaborated closely with Morphe’s internal teams to develop and promote compelling content. Our efforts not only supported the new releases but also reinforced Morphe's status as an industry leader.
Category
Creative Direction, Social Content Creation, GTM Strategies

19 Crimes

2022–2025Snoop Dogg’s wine brand, 19 Crimes, breaks away from the norm of typical wine brands. We crafted a fresh social strategy aimed at creating buzz, expanding the audience, and distinguishing 19 Crimes in a crowded market of competitors.
Category
Creative Direction, Social Content Creation, Merch, Partnerships

Salesloft

2021–2022
Following their rebrand, we collaborated with Salesloft to create a new website design that reflects their current brand positioning. Working closely with their teams, we ensured a seamless user experience and a comprehensive design that is both user-friendly and visually cohesive.
Category
Brand Identity, Website

BurgerFi

2022–2024We crafted an engaging social strategy for BurgerFi, refining their tone of voice and targeting specific audiences. By conducting quarterly photo shoots and staying ahead of trends, BurgerFi has experienced unprecedented growth, fostering fanaticism and energizing people to actively engage with and advocate for the brand.
Category
Creative Direction, Social Content Creation, Merch, PR Boxes

UNLOQ404

2023UNLOQ404, a creators' summit aimed at empowering content creators, received comprehensive support during its inaugural year. We facilitated the development of a robust content strategy, executed content seeding, promoted the event, and created compelling content leading up to and during the event itself.
Category
Creative Direction, Social Content Creation, Merch, Environmental

Hardee’s & Carl’s Jr.

2023–2024We crafted unique social strategies for these sibling brands, delineating distinct visual directions, target audiences, and tones of voice. This clarity has enabled people to differentiate between the two entities, understanding them as separate brands catering to distinct demographics.
Category
Creative Direction, Social Content Creation, Merch

Outlaw Beer

2023-2024There's a new light beer making waves! We assisted in launching this exciting new brand and devised a fresh social media strategy to distinguish it in a highly competitive market. Outlaw appeals to a broad audience anytime, anywhere, using humor and relatability to cultivate a community that boosts brand awareness and loyalty.
Category
Creative Direction, Social Content Creation

Raising Cane’s

2022–2024Raising Cane’s stands out as a unique fast-food brand, renowned for its drive-thru activations and passionate fan base. Our crafted social strategy emphasizes empowering and connecting with their audience, facilitating opportunities for people to engage with the brand at events and through partnerships with artists. This approach sparked a wave of enthusiastic promotion and engagement that exceeded our expectations.
Category
Creative Direction, Social Content Creation, Partnerships, 
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